Noon by Noor: Redefining Feminine Luxury at London Fashion Week

As London Fashion Week unfolded, the popular halls of Somerset House captured the essence of feminine style among fashion enthusiasts. Noon by Noor, the Bahrain-based luxuryfounded by cousins Shaikha Noor and Shaikha Haya Al Khalifa, revealed its Fall/Winter 2024 collection, leaving a lasting impression on esteemed guests, including Natalie Salmon, Editor of Hello Fashion.

Moving away from the light, lingerie-inspired pieces in their spring/summer offering, which Shaikha Noor Al Khalifa described as “A moment of joy and innocence where fashion once again is a moment of pleasure,” This collection embraced a boldness that celebrated power and femininity. Oversized blazers with sharp tailoring, classic trench coats reimagined with mini-skirts and thigh-high stockings, and bucket hats adding a touch of playful confidence.

Models like Bianca Martinello walked gracefully down the runway, each showcasing the diverse personalities the collection could embody. Whether draped in a structured coat or adorned with a two-piece set, each look displayed a confidence that matched the collection’s theme.

Drawing inspiration from the brand’s signature blend of creativity and exquisite tailoring, Noon by Noor presented elegant pieces that easily merged luxury with wearability. The brand’s signature chic and feminine aesthetic remained, but with a newfound assertiveness.

Beyond the individual pieces, it was the story Noon by Noor told that truly connected. This wasn’t just a collection of clothes; it was a statement about the modern woman, one who embraces her strength and femininity in equal measure.

The show’s ambiance, set against the backdrop of Somerset House’s iconic art gallery, made it apparent that Noon by Noor had succeeded in creating an immersive experience that transcended mere fashion. The brand’s commitment to creativity and evolving while staying true to its core values made an impact on all who attended.

As the curtains closed on Noon by Noor’s Fall/Winter 2024 show, one thing became abundantly clear: This collection was created for the woman who wants to make a statement, who wants to own her story, and who wants to do it all in style.

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Written by Angel Joanne Okonkwo

Photography by Taiye Omokore