Let’s talk about this weekend’s archive sale that had Londoners lining up the street. Heaven by Marc Jacobs, located on brewer street, hosted its first-ever London archive sale, which ran on Friday May 2nd to Monday May 5th.
Heaven by Marc Jacobs isn’t just a clothing brand, but a lifestyle, one that embodies 90s subcultures and childhood nostalgia. Which is why the last minute announcement of the sale on social media drew much attention.
With the store being quite small, approximately ten to twelve people were allowed in at the same time. This added to the exclusivity and intimacy of the opening — making it all the more exciting. The stock featured both new and vintage favourites, including collaborations such as Kiko Kostadinov, Vaquera, Sandy Liang, Stray Rats and more.
What was the discount like?
-Buy 1 get 40%
-Buy 2 get 50%
-Buy 3 get 60%
This marks Heaven’s first archive sale in London! And in my opinion, I would keep an eye out if I was you. Since more luxurious fashion brands are tapping into archive culture, who knows which one will surprise us next?
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