Exclusive: The KLAT Awards Billboards Take Over Cardiff City

If you’ve been walking, driving, or even waiting for a train anywhere in Cardiff lately, you’ve probably seen it, that bold, unmistakable KLAT Awards billboard staring right back at you. From Queen Street to City Road, from the buzz outside the Cardiff International Arena to the steady hum at Cathays Station, KLAT has officially taken over the city.

With just days to go until the awards night at Mercure Hotel on November 1st, the energy is starting to build, and these billboards feel like the spark that’s lighting it all up.

Each one feels like a declaration: something big is happening here.

These billboards seem to not just be promoting an event; they’re marking a moment. Cardiff’s creative scene, the dancers, the stylists, the photographers, the curators, the DJs all the people who’ve made noise this year are being celebrated. And now their faces, their names, and their achievements are literally up on the walls of the city.

It’s a surreal kind of full-circle moment for KLAT. What started as an independent platform amplifying culture, fashion, and music across Wales has now become something the whole city can see. Each billboard, whether it’s outside St. David’s Centre or sitting pretty on Cowbridge Road, carries more than just glossy visuals, it carries recognition.

You’ll spot finalists for categories like Event of the Year, Presenter of the Year, and Creative Collective of the Year shining beside the logos of KLAT’s partners and sponsors like WCS Agency, Donald’s Pies, Created Entertainment, Jack Arts, Screen Alliance Wales and more, depicting how collaboration fuels everything this platform stands for.

For many of the finalists, seeing themselves up there is personal. It’s proof that their work matters, that their stories have reached beyond Instagram grids and community spaces into something that lives right in the heart of Cardiff.

And for KLAT, this billboard moment feels like a milestone in itself. It’s peak visibility. It’s Cardiff creatives taking up space, loudly and proudly.

So as the countdown to November 1st begins, the city feels a little different. The streets are talking. They’re saying: Cardiff’s culture is alive. Cardiff’s creatives are seen. And the KLAT Awards are here to prove it.

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