ADJUA: Is It Ending or Beginning?

The first time I heard Is It Ending or Beginning? by Triskel award winning artiste ADJUA, I was alone with my headphones on, and let me tell you—it stopped me in my tracks. It wasn’t just the seductive bassline or her hauntingly beautiful voice; it was the way the song seemed to understand me, to speak to that bittersweet feeling of longing we’ve all felt but can’t always put into words.

Welsh indie and R&B artist ADJUA is about to release her latest single on November 22nd, 2024, and trust me, this one is going to hit you right in the feels. Known for her moody, atmospheric sound that combines indie, R&B, and a hint of psychedelica, ADJUA has delivered a song that’s as introspective as it is mesmerising.

“I wanted this track to feel like an immersive experience,” ADJUA shares. “It’s about those moments where you don’t know if something is ending or beginning—a relationship, a connection, even a chapter of your life. There’s beauty and tension in that uncertainty, and I wanted the music to reflect that.”

Is It Ending or Beginning? takes you on a journey through the complexities of intimacy and connection. Lyrics like, “Night is falling on us, can you hear it calling?/We don’t want to go unless we have to/ We can stay up talking all night if we choose/ Why dont you come closer?” capture that emotional limbo we’ve all been in—hovering between holding on and letting go.

Drawing inspiration from Civil Twilight’s Letters from the Sky, ADJUA infuses the track with grungy undertones and soulful melodies, creating a record that feels uniquely hers. “The bassline is like a heartbeat,” she explains, “steady, seductive, and full of anticipation.”

Backing ADJUA’s emotive vocals is a stellar band lineup including: Gareth Giles on lead guitar, Frances Bolley on bass, Izzy Oyaide on drums, and Frazer McIntosh on keys. Together, they bring depth to the record, making it feel as intimate as a whisper on a lonely night.

Produced by ADJUA herself, alongside MFK and Hywel Wigley, the track shows her versatility. “I’m not afraid to mix genres or explore dark, moody vibes,” she says. “Music should make you feel something, even if that something is complicated.”

Whether you’re in the throes of new love, grappling with the end of something meaningful, or just vibing out on a quiet night, Is It Ending or Beginning? will meet you where you are. It’s music for the soul, for late-night reflections, and for anyone who’s ever asked themselves, What’s next?

Pre-save her new single here: ADJUA LinkTree

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Written by Angel Joanne Okonkwo

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