SORAMAME 13 SS27 Explores Identity and Self-Expression with ‘Under Construction’ at London Fashion Week

Who are we becoming, and can we ever really define ourselves? These are some of the ideas explored by Vietnamese fashion label SORAMAME 13 with its latest collection, Under Construction, presented during London Fashion Week.

Returning to London for its second standalone runway show with Oxford Fashion Studio, the brand took centre stage at Devonshire Square in September 2026, closing the OFS LDN SS27 runway programme with a collection of 30 looks.

At the heart of Under Construction is the idea that identity is never truly finished. Instead, it is shaped by our memories, experiences, contradictions and the changes we go through along the way.

This concept came through in the collection’s mix of styles and silhouettes. Sportswear, tailoring, eveningwear, romance and utility all found their place together, with structure meeting fluidity and softer details appearing alongside more protective, architectural designs. Rather than keeping these different styles separate, SORAMAME 13 allowed them to work together, reflecting the many sides of individual identity.

The runway presentation took place in the open-air setting of Devonshire Square, with models walking directly through the audience before the show concluded with the full cast returning for a collective finale.

Following the show, designer Gracie V also joined Anusha Couttigane, Head of Advisory at Vogue Business, for a conversation exploring material, memory and identity.

Founded in Vietnam, SORAMAME 13 is a contemporary womenswear label interested in identity, form and cultural perspective, with a focus on slow and responsible design.

With Under Construction, the brand brings an interesting perspective to the idea of personal style, reminding us that who we are is not always something we can neatly define. Sometimes, we’re simply still becoming.

Read More Fashion Stories From KLATMAG