Sneakers are more than just footwear; they’re a statement, a culture, and serious business. The brands dominating the sneaker game have redefined the industry and captured the hearts of millions, all while raking in billions. Here’s a rundown of the world’s largest sneaker brands by revenue, plus some fun facts about the celebs who swear by them.
Nike – $51.4 Billion
Nike, the undisputed king of sneakers, continues to dominate the market with its innovative designs and iconic swoosh logo. Founded in 1964, Nike has revolutionized the sneaker industry with models like the classic Air Force 1, Air Max, Air Jordan, and the latest Nike React series.
Celebrity Fans: LeBron James, Serena Williams, and Drake are often spotted in their Nike gear. LeBron even has his own line of Nike basketball shoes!
Adidas – $23.1 Billion
Adidas, the German sneaker company, is known for its stylish and performance-driven footwear. Since its inception in 1949 till it’s present day Samba Series, Adidas has been a favorite among athletes and sneakerheads alike. The brand’s Boost technology and collaborations with Kanye West for the Yeezy line have cemented its place in sneaker culture.
Celebrity Fans: Kanye West (obviously!), Beyoncé, and Pharrell Williams frequently rock Adidas. Kanye’s Yeezy line was practically a cult favorite, up until his recent controversies.
Puma – $9.3 Billion
Puma, another German brand, might be number three on the list with $9.3 billion in revenue, but they’re definitely not playing catch-up. It has a rich history dating back to 1948. Known for blending sports performance with fashion, Puma has made a significant impact with its trendy and functional designs. The brand’s recent collaborations with celebrities like Skepta and Rihanna have kept it in the limelight.
Celebrity Fans: Rihanna, who has her own Fenty x Puma line, and Cara Delevingne are major Puma enthusiasts.
Anta Sports – $8.6 Billion
Anta Sports, a Chinese brand founded in 1991, has rapidly ascended in the global sneaker market. Known for its high-quality and affordable athletic footwear, Anta has become a prominent player, especially in Asia.
Celebrity Fans: NBA star Klay Thompson has a signature line with Anta, making it a popular choice among basketball fans.
Skechers – $8.0 Billion
Skechers, the American brand launched in 1992, is known for its comfortable and stylish footwear. With a wide range of offerings from casual shoes to performance sneakers, Skechers appeals to all age groups.
Celebrity Fans: Camila Cabello and Brooke Burke are often seen sporting Skechers, highlighting the brand’s blend of comfort and style.
New Balance – $6.5 Billion
New Balance, founded in 1906, is renowned for its commitment to quality and performance. The brand’s classic designs and focus on craftsmanship have earned it a loyal following who love its classic silhouettes and superior comfort,
Celebrity Fans: Stars like Kawhi Leonard and Jack Harlow appreciate New Balance for its blend of retro style and modern performance.
Asics – $3.7 Billion
Asics, a Japanese brand established in 1949, is synonymous with running. Known for its Gel cushioning technology, Asics sneakers are a favorite among runners and athletes.
Celebrity Fans: Marathon champion Eliud Kipchoge and actress Charlize Theron have been spotted in Asics, showcasing the brand’s broad appeal.
On – $2.0 Billion
On, the Swiss brand founded in 2010, has quickly gained a reputation for its innovative running shoes. With its unique CloudTec technology, On provides a distinctive running experience.
Celebrity Fans: Tennis legend Roger Federer has not only endorsed but also co-designed a line of sneakers with On.
Hoka – $1.8 Billion
Hoka, known for its maximalist running shoes, has become a cult favourite among serious runners, dominating the outdoor and performance sneaker market. Founded in 2009, Hoka’s oversized soles provide unmatched comfort and support.
Celebrity Fans: Ultramarathon runner Jim Walmsley and actor Reese Witherspoon are known fans of Hoka’s cushioned kicks.
Salomon – $1.0 Billion
Salomon, a French brand established in 1947, excels in trail running, hiking and outdoor sports. It’s rugged and reliable footwear is a go-to for adventurers and athletes alike.
Celebrity Fans: Trail running legend Kilian Jornet and musician A$AP Rocky have been sported in Salomon, blending outdoor performance with street style.
From court to street, trail to track, these brands are stepping up the game and raking in billions, leading the charge with innovation, style, and undeniable coolness. Whether you’re an athlete, a sneakerhead, or just someone who appreciates a good pair of sport shoes, there’s something here for everyone. So step out in style with the world’s best sneakers!
Read more Fashion articles from KLATMAG
Stats from The Business Of Fashion
Written by Angel Joanne Okonkwo
