Fashion

Here are the World’s Hottest Brands Right Now, According to Fashion Insiders

3 November

When it comes to the fashion brands everyone’s obsessing over this season, the latest Lyst Index has all the answers. With over 200 million shoppers and the biggest data set in fashion, Lyst—a global fashion shopping platform—knows exactly what’s hot and what’s not.

Every quarter, the Lyst Index ranks the world’s hottest fashion brands and products, giving industry insiders and fans alike a pulse on what brands are trending globally. Powered by data from millions of shoppers worldwide, Lyst pulls together, insights from on- and off-platform searches, product views, and actual sales figures, mixed with social media activity to provide a snapshot of fashion’s current market, capturing the world’s demand and excitement around certain labels.

Here’s a look at the top 20 hottest fashion brands worldwide and the highlights that got them into this prestigious lineup.

Miu Miu

Miu Miu takes the crown as the hottest brand this quarter. Under Miuccia Prada’s lead, Miu Miu continues to captivate with its chic and edgy “alt-girl” aesthetic. The brand’s Arcadie bag, adored by celebrities like Gigi Hadid and Hailey Bieber, saw a remarkable 588% increase in demand. Plus, its ongoing Women’s Tales film series, with “El Affaire Miu Miu” premiering at the Venice Film Festival, has helped Miu Miu stay on the radar of fashion enthusiasts worldwide.

Loewe

Once again making waves, Loewe held the top spot last quarter and still ranks high at No. 2. From opening Casa Loewe in Seoul to unveiling the stunning SS25 collection at Château De Vincennes, Loewe’s vision and collaborations—featuring celebrities like Daniel Craig and Greta Lee—continue to make it a cult favourite. This Spanish luxury brand’s recent success is an ode to creative director Jonathan Anderson’s cutting-edge designs.

Prada

Prada remains an undeniable force in the fashion industry, ranking at No. 3. With its classic elegance and forward-thinking designs, Prada’s influence extends across generations. The brand’s latest collections and strategic campaigns, such as collaborations with top-tier influencers, such as Aespa’s Karina and Letitia Wright have only bolstered its global appeal. Plus, the success of its Fall Winter 2024 collection continues to drive demand for Prada’s iconic pieces.

Saint Laurent

Securing the fourth position, Saint Laurent stands out for its effortlessly cool and refined designs. Adored for its bold silhouettes and sleek style, the brand has seen high demand this quarter, fueled by the lasting appeal of its signature bags and statement-making accessories. Creative director Anthony Vaccarello’s vision keeps Saint Laurent at the forefront of fashion.

Alaïa

The brand Alaïa has enjoyed a standout season, jumping 12 spots since last quarter to round out the top five. Creative director Pieter Mulier has breathed new life into the brand, honouring Azzedine Alaïa’s legacy while modernising the label’s designs. Celebrities like Rihanna and Tilda Swinton have recently worn Alaïa, boosting its popularity and highlighting its craftsmanship.

ALAÏA Fall 22 RTW SHOW

Bottega Veneta

Bottega Veneta holds strong in sixth place, showcasing the brand’s knack for reinvention. Known for its impeccable leather staples, Bottega launched its first fragrance collection under creative director Matthieu Blazy this season, along with a furniture collaboration with Zanotta. The brand’s original approach continues to attract style aficionados worldwide.

Jacquemus

French label Jacquemus is once again in the top 10. Simon Porte Jacquemus’ playful designs, from oversized hats to its tiny Le Chiquito bags, have become cultural staples spotted on celebrities like Kylie Jenner and Gigi Hadid. This season, Jacquemus’ collections focus on combining high fashion with a sunny, effortless aesthetic, making it a favourite for fashion insiders and celebrities alike.

Gucci

While experiencing some shifts in the rankings, Gucci remains a heavyweight in fashion at No. 8. With a legacy of innovation over the years, the brand’s eclectic, maximalist designs are always in demand. Gucci’s popularity has remained steady thanks to a strong social media presence and enduring appeal among a global audience.

The Row

The Row is a favourite among those who appreciate minimalism and luxury. The Olsen twins’ label ranks at No. 9 for its loyalty to quality, craftsmanship, and understated elegance. Known for its clean lines and timeless pieces, The Row has become a wardrobe staple for fashion purists who value simplicity.

Valentino

Valentino has long been synonymous with romance and femininity. In the 10th spot, the Italian house continues to thrive with vibrant colors, dreamy fabrics, and the charisma of creative director Pierpaolo Piccioli. Valentino’s latest collections highlight a modern approach to traditional Italian luxury.

Versace

With its bold prints and glamorous designs, Versace is a brand that consistently garners attention. Ranking at No. 11, Versace’s collections embody the daring spirit of luxury, making it a red-carpet favourite. Its star-studded campaigns, featuring fashion icons like Kendall Jenner and Dua Lipa, continue to amplify its global appeal.

SKIMS

Kim Kardashian’s shapewear brand SKIMS is unstoppable, landing at No. 12 for it’s inclusive sizing and comfort-focused design, SKIMS has quickly become a leader in the shapewear and loungewear markets. The brand’s cutting-edge pieces have earned it a loyal fanbase and growing popularity among celebrities and fans alike.

Moncler

Adored for its fusion of ski wear and street style, Moncler continues to make an impact in the fashion industry with its iconic down-filled jackets. The brand recently unveiled its latest co-creations through the City of Genius initiative at Shanghai Fashion Week, showing a star-studded lineup that included A$AP Rocky, Willow Smith, Rick Owens, Rihanna, Naomi Campbell, and Jil Sander. This event re-inforced its status as a master of co-creation in the fashion industry.

Ralph Lauren

Classic American brand Ralph Lauren makes its debut on the Lyst Index at No. 14. With a 151% spike in engagement, the brand’s presence at events like Wimbledon and the Olympics has only added to its prestige. Known for its classic aesthetic, Ralph Lauren is a go-to for those seeking quality and heritage.

Coach

Coach continues to make a name for itself with contemporary yet classic designs, ranking 15th. Its suede Brooklyn shoulder bag has gained traction among fashion enthusiasts, marking Coach’s steady comeback as a leading name in accessible luxury.

Toteme

Toteme lands in the top 20 as a favourite for elevated basics. Appreciated for it’s minimalist Scandinavian designs, Toteme’s clothing offers refined staples that can be mixed and matched effortlessly, making it a go-to for fans of understated style.

Balenciaga

Taking the top spot for the most controversial brand on this list, Balenciaga remains a trendsetter with its avant-garde designs and bold silhouettes. Ranking 17th, the brand’s edgy, disruptive style continues to resonate, especially among younger audiences looking for experimental fashion choices.

Louis Vuitton

Louis Vuitton is a brand that hardly needs an introduction. Ranking at No. 18, LV’s timeless monogram and luxurious leather goods keep it as a constant presence in high fashion, with its latest collections further affirming its place as a legacy brand.

Victoria Beckham

Victoria Beckham’s brand continues to rise, making its debut on the Lyst Index at No. 19. Identified by it’s polished and refined pieces, Beckham’s designs attract those looking for versatile, sophisticated fashion that’s perfect for any occasion.

Chloé

Rounding out the top 20, Chloé is loved for its feminine, bohemian aesthetic. Celebrated for its flowing silhouettes and soft colour palette, Chloé appeals to those seeking a mix of elegance and ease.