Finley’s House is the Latex Brand You Need to Know After London Fashion Week

If you caught Maximilian Raynor’s London Fashion Week show, then you definitely saw the beautiful swim caps that stole the runway. Sleek, sculptural, and undeniably cool, they were the work of Finley’s House, a latex brand that’s redefining the material beyond its usual associations.

Finley’s House is the brainchild of designer Finley, who has spent six years navigating different corners of the fashion industry. From womenswear to lingerie, every experience has shaped the brand’s identity. But latex? That was love at first sight. “I’ve always been intrigued by subjects that shock people. The ‘not at the dinner table’ types of conversations. Latex falls into that. A material that evokes so much emotion before you even say a word,” she says. That curiosity turned into a full-blown obsession, and Finley’s House was born.

The brand is based in Cardiff, but London Fashion Week came knocking when Maximilian Raynor spotted one of Finley’s process videos on Instagram. “He reached out, and we started talking through his ideas immediately. It was such an organic collaboration,” she recalls. The result? Swim caps that seamlessly merged Raynor’s vision with Finley’s signature frills. “We played around with colours and frill sizing, and honestly, the first sample just worked. Sometimes, things click like that.”

Seeing her work on the LFW runway was a moment she won’t forget. “Finley’s House is only a year old, but I’ve been in this industry for six years. Watching my pieces on the runway, in front of all these people—it was insane. I didn’t fully process it until I was sitting there, watching the show.”

Latex is often misunderstood, and Finley is all about pushing those boundaries. “People associate it with fetish and kink, and yeah, it has that history. But it’s also an incredibly beautiful material. It’s a second skin, hugging every natural curve while also creating this bold armor. I love working with that contrast.” Her goal is to take latex beyond its typical spaces, creating pieces that feel wearable in different settings.

The journey from concept to finished garment isn’t easy. Unlike traditional fabrics, latex isn’t sewn—it’s glued. “There’s a whole process: cleaning the surface, applying solvent, waiting for it to dry, pressing seams together. Then you have to let it cure for 24 hours before you can even wear it,” she explains. “It’s slow, but that’s the beauty of it.”

With latex becoming more visible in mainstream fashion, Finley is excited about where it’s headed. “Every few years, latex has a ‘moment.’ It pops up in high fashion, but it never really gets oversaturated because working with it is so intricate. Fast fashion can’t just mass-produce it, so it stays special.”

Her dream collaboration? “Doechii. Her creativity is insane, and I’d love to just sit and hear her process, let alone create something together.”

As for what’s next, Finley keeps it open-ended. “There are some really exciting things in the works, but I can’t say too much yet. All I know is, as long as I’m making latex pieces, I’m exactly where I need to be.”

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Written by Angel Joanne Okonkwo