When it comes to the fashion brands everyone’s watching (and wearing) this year, the latest Lyst Index has the receipts. Powered by over 200 million shoppers and the most comprehensive data set in fashion, Lyst—the global fashion search platform—continues to track the brands the world is clicking on, adding to cart, and posting about.
Every quarter, the Lyst Index ranks the world’s most talked-about fashion brands and products, offering a real-time snapshot of what’s trending across the industry. Drawing from on- and off-platform search data, product views, conversion rates, sales figures, and social media buzz, the index offers a smart, data-backed picture of what’s capturing global attention.
Here’s a breakdown of the top 20 hottest brands right now—and what made them stand out in 2025’s ever-scrolling fashion timeline.
Jonathan Anderson is no longer designing for an audience—he’s designing for the moment. From that blurry, sculptural suiting to the viral anthurium heels, Loewe’s ascent to the top spot feels inevitable. It’s not just clothes, it’s capital-F fashion with commercial genius baked in. One look at the red carpet, and you’ll see: Loewe isn’t borrowing from culture; it is culture.
After a historic run at No. 1, Miu Miu gracefully steps into second place, still clutching its coquette-core crown. The brand continues to dominate TikTok, runways, and vintage resale markets. If 2023 was about the micro-mini, 2025 is about turning sheer slip skirts into staples. No one does sexy-awkward-chic quite like Miuccia.
Still perched at third, Saint Laurent is the friend who doesn’t need to shout to get attention. The FW24 collection leaned into razor-sharp tailoring and cinematic glamour—think silk blouses, shoulder pads, and monochrome drama. Anthony Vaccarello’s restraint remains YSL’s greatest flex.
Call it a rebrand or call it revenge—Coach’s glow-up is real. Between Tabby bags, clever celeb casting (hello, Lil Nas X), and a firm grip on Gen Z nostalgia, Coach is cool again, and it knows it. The brand has been quietly (and now loudly) rewriting its narrative, and it’s working. From the now-iconic Pillow Tabby bags to bold Gen Z-facing campaigns starring the likes of Lil Nas X and Ice Spice, Coach has found its groove by embracing irony, nostalgia, and New York cool.
A modest slip, but Prada is still a main character. Co-creative directors Raf Simons and Miuccia Prada are embracing uniform dressing and wearable intellect. The brand remains a top search term and front-row staple—even if Loewe and Miu Miu are stealing some thunder this quarter.
Biggest jump of the quarter and completely deserved. COS is making minimalism desirable again—but this time with edge. Structured blazers, architectural denim, and a quiet-luxury aesthetic that isn’t trying too hard? It’s the uniform for the functionally fabulous. Their Linda Farrow collab and curated drops made COS the insider’s pick that finally hit the mainstream.
Matthieu Blazy’s vision remains deliciously consistent. He’s building a world where leather mimics cotton, and craftsmanship is the headline. The recent fall campaign—moody, directional, and undeniably rich—reminded us why Bottega doesn’t need logos. Its green may have faded, but its cultural currency has not.
The Olsen twins have quietly built one of the most respected labels in fashion—and it’s finally getting the recognition it deserves. The Row isn’t flashy, but that’s the point. It’s made for people who care deeply about how clothes feel, fall, and last. Their Spring/Summer 2025 collection was a calm flex: flowing tunics, crisp tailoring, and everyday pieces elevated to an almost spiritual level. Even their socks are perfect.
Alaïa continues to captivate with its signature blend of precision and sensuality—even with a small slide in the rankings. Under Pieter Mulier’s thoughtful direction, the brand is building momentum through subtle celebrity endorsements and serious showroom heat. If Loewe is the artist, Alaïa is the architect—quietly designing some of the most structurally beautiful clothes in fashion right now.
Chloé’s impressive leap up the rankings marks a poignant farewell to Gabriela Hearst, whose final collection landed as both a celebration of craft and a quiet manifesto on sustainability. Think soft strength, long hems, and silhouettes that moved like poetry. Now, all eyes are on Chemena Kamali, whose romantic vision is already turning heads—and buyers are clearly buying in.
Moncler’s still got it. The Genius drops and celebrity partnerships have kept things exciting, and while the spotlight may have shifted slightly this season, the brand’s influence is far from fading. When temperatures dip, trust that Moncler will be right back in the mix—because no one does cold-weather cool quite like them.
Jacquemus holds strong at number 12 on the list, continuing to deliver those dreamy vibes we all love, with beautiful campaigns and fun surprise shows. Simon Porte Jacquemus knows how to mix playful style with pieces you actually want to wear. A Jacquemus bag is still a must-have for anyone looking to up their wardrobe game.
Old money-core, but make it aspirational. Ralph’s American elegance is resonating with a younger audience thanks to vintage hauls, tenniscore, and the unbeatable polish of a Polo crest. It’s giving yacht, it’s giving Aspen, it’s giving “I’m not like other brands.”
Balenciaga sits at number 14, still making waves with its bold, forward-thinking style. With a fresh take on tailoring and those signature strong shapes, the brand is showing it’s here to stay. Balenciaga’s fearless creativity keeps it exciting and relevant for fashion fans everywhere.
At number 15, Skims continues to impress with its savvy marketing and awe-inspiring partnerships. From sparkling collaborations with Swarovski to game-changing collections with The North Face, Kim Kardashian’s brand knows how to keep eyes glued and customers coming back. Skims is evolving beyond shapewear, proving it’s a fashion brand with big ambitions and even bigger style.
Versace continues to shine with its signature glamour and star-studded appeal, captivating fans and celebrities alike. Fresh off a remarkable 2023, the brand’s allure remains strong, and its iconic style still turns heads. Recently acquired by Prada SpA for $1.38 billion, Versace is stepping into an exciting new era with even greater resources and vision. With this powerful backing, expect the brand to keep delivering unforgettable moments and bold creativity on the global stage.
Gucci is evolving with fresh energy under Sabato De Sarno’s creative direction. The essentials line shines with clean, wearable pieces that blend modern style with the brand’s signature flair. As Gucci continues to explore new creative horizons, fans and fashion lovers are excited to see the next iconic moment from this legendary house.
The Swiss running brand makes its Lyst Index debut—and honestly, it’s about time. Seen on Zendaya, Bella Hadid, and every Pilates instructor in West Hollywood, On represents the growing intersection of performance and fashion. You might not run marathons, but you’ll run errands in these.
The Swedish label is staying true to its DNA and slowly expanding its global cult. Think grown-up Scandi chic with razor-sharp cuts. If The Row is for the ultra-rich, Totême is for their well-paid, tastefully low-key younger sister.
Wrapping up the list, at number 20, Valentino is in a calm but promising phase, finding its footing after Pierpaolo Piccioli’s departure. While the brand continues to celebrate its iconic signature red, all eyes are on how the new leadership will refresh and redefine its future. It’s a moment of transition—and we’re eagerly anticipating the next bold chapter.
Read more Fashion articles from KLATMAG
Stats from The Lyst Index
Written by Angel Joanne Okonkwo
Aleighcia Scott’s Diolch is a soft, reggae-rooted tribute to love and loss, a heartfelt thank…
Now, Loyle has released another album. His newest offering, hopefully ! is perhaps his most…
I would say I’ve been in love with Calum Hood since I was 14. I…
Chloe Foy’s new album Complete Fool combines warmth, heartbreak, and healing, an intimate, emotionally intelligent…
Listen to Laura Pieri’s new single “Flown Away" off her 'Frankie on the DanceFloor Album,"…
Mared’s new live EP is a tender, bilingual session recorded with close friends and full…