Categories: Fashion

How Kim Kardashian’s SKIMS Actually Became A Billion-Dollar Brand

Kim Kardashian Announces Her Shapewear Label

Skims Campaign 2019

SKIMS Releases First Collection

Skims Campaign

Nordstrom Becomes First Retailer to Stock SKIMS

SKIMS in Nordstorm

SKIMS Opens First Pop-Ups in LA and Paris

Despite the pandemic, SKIMS’ popularity continued to soar. In 2021, they launched their first physical retail experiences with pop-ups in Los Angeles and Paris. Designed by Willo Perron, a collaborator from Ye’s creative circle, the pop-ups reflected a focus on comfort with “no hard corners, everything is round with soft edges,” as Perron told Dezeen. “I wanted people to feel like they had to touch it.” This philosophy mirrored the loungewear boom of the pandemic, which Kardashian credited for quadrupling SKIMS’ sales in 2020 with lines like SKIMS Cozy. “I knew it would do well because I’d never seen anything like it before,” she told WWD, “but we’ve restocked it 10 times now.” While Kardashian hinted at permanent brick-and-mortar stores, the pop-up success continued, coinciding with the launch of the “SKIMS Boyfriend” line, a tease towards a potential menswear expansion.

Skims Pop-up store in Paris

SKIMS Is The Official Underwear of Team USA at Summer Olympics

Skims x Team USA

SKIMS x Fendi

SKIMS Launches Swimwear

Skims Swimwear Campaign

Named one of Time’s Top 100 Most Influential Companies of 2022

Skims|Influential Companies List

Kim Kardashian, Emma Grede, and Jens Grede Awarded the First Innovation Award at the CFDA Awards

Skims at the CFDA awards

SKIMS Performance Debuts

Valued at $4 Billion

SKIMS LA store

Announces SKIMS Mens

Skims Mens Campaign

SKIMS Introduces Ultimate Nipple Bra

Skims Nipple Bra Campaign

Announced as the Official Underwear of the NBA, WNBA, and USA Basketball

SKIMS x NBA

SKIMS x Swaroski

SKIMS X Swarovski

Read More Fashion Stories From KLATMAG

Written by Angel Joanne Okonkwo

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