Fashion

Edgar’s Freakery: A Hauntingly Beautiful Fashion Editorial

24 March

Edgar’s Freakery is set in the heart of a quiet, abandoned woodland, where ancient trees cast long shadows over the damp forest floor, a different kind of circus is unfolding. Not one of bright colors and cheerful laughter, but one of mystery, rebellion, and otherworldly elegance. This is Edgar’s Freakery—a fashion editorial that turns gothic, Victorian, and punk influences into a hauntingly beautiful show of alternative style.

The creative mind behind this concept is fashion designer Tyler Edgar, who, along with stylist Max Winchester, has curated a vision that speaks to those who find beauty in the unusual. Edgar describes the editorial as “a gothic circus of misfits—where the outcasts, the dreamers, and the enigmatic figures take center stage.” Instead of clowns and acrobats, this circus introduces mystics and rebels, figures draped in structured silhouettes and eerie vintage textures that redefine what it means to be seen.

The editorial’s strength lies in its storytelling. Every detail, from the setting to the styling, adds to a larger narrative about identity and self-expression. The models, Leonardo and Angharad, embody the essence of this dark carnival, adorned in a mix of Victorian ruffles, punk harnesses, and gothic accessories. Makeup, handled by Leonardo, deepens the surreal, almost ethereal atmosphere of the shoot.

“Fashion isn’t just about clothing,” says Edgar. “It’s about creating worlds, giving people a space to exist as their truest selves. This editorial is a tribute to those who have always felt like they don’t belong.” The collection features intricate embroidery, heavy textures, and dramatic silhouettes that blur the lines between costume and high fashion.

Shot in a secluded woodland park with towering trees and an almost mystical ambiance, the location reinforces the feeling of an abandoned circus hidden from time. The muted colors of the natural environment allow the deep blacks, rich reds, and metallic embellishments of the garments to stand out, creating striking contrasts that pull the viewer into the world of Edgar’s Freakery.

Edgar explains the significance of the setting:

“There’s something powerful about placing these garments in a space that feels untouched, almost sacred. It reflects the way alternative fashion exists outside mainstream trends—it carves its own space, its own audience.”

“Fashion is performance, identity, rebellion,” says Edgar. “This shoot is an ode to those who embrace their individuality without apology.”

For readers who are drawn to fashion that tells a story and dares to be different, Edgar’s Freakery is an editorial that demands attention.